Websites for local service businesses
See your website before you spend a dollar.
We build websites for roofers, HVAC companies, tree crews, plumbers and other businesses that run on the phone. We design yours first and text you the link. If you like it, we put it live for a $497 setup fee and $147 a month. If you don't, you owe nothing.
Month to month, no contract. Cancel whenever you want.
Hi, this is Roland with Goodword. I built a website for your business. Can I text you the link?
Sure, send it
SampleThat's us? When can it go live
01 / How it works
You see the finished site before you decide anything.
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We build your site
We start from what's already public about your business: your name, your services, where you work and your Google reviews. We don't make anything up and we don't start from a template.
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You look at it on your phone
We text you a private link to the finished site, with your number already on the call button. If something's wrong or missing, tell us and we'll fix it.
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Say yes and it goes live
We connect your domain, or help you register one in your own name, and the site goes live. You aren't billed until the day you approve it.
02 / Sample work
Sample sites for a roofer, a tree service and an HVAC company.



We made these three businesses up to show what the work looks like, so the names, phone numbers and reviews on them are fictional. Your site only uses your real details and your real reviews, quoted word for word.
03 / Pricing
What it costs.
Site
A website we build, host and keep updated
$147 per month
plus a one-time $497 setup fee when the site goes live
- Designed from scratch for your business
- Made for phones, and quick to load on a weak signal
- Call and text buttons on every screen
- Your real Google reviews, quoted word for word
- A short review link and a QR code for your invoices, cards and truck
- Hosting and security certificate included
- Your domain connected, and it stays yours
- Need something changed? Text or email us and we'll do it, no extra charge
Site + Reviews
The website, plus more Google reviews and no more lost calls
$297 per month
plus the same one-time $497 setup fee
- Everything in the Site plan
- After each job, your customer gets a text from your business asking for a Google review, with one reminder a few days later
- When you miss a call, the caller gets a text back right away so they don't ring the next company on the list
- We draft a reply to every new review for you to approve
- New reviews are added to your website every month
- A chat assistant on your site that answers common questions after hours and takes a message
Custom
Need more than a one-page site?
If you run several crews or locations and need more than one page, such as service-area pages, online booking, estimate requests that feed your CRM, or job photo galleries, we quote it as a project. Projects start at $3,800.
Prices are in US dollars. The setup fee and your first month are charged by card through Stripe on the day you approve your site, and each month after that is billed in advance. There's no contract. Cancel whenever you want and your plan runs to the end of the month you've paid for. If you aren't happy in the first 14 days, we refund your first payment in full, setup fee included. Text message features start once the phone carriers approve your business for texting, which takes one to three weeks. The details are in our refund and cancellation policy.
04 / Questions
Common questions.
Why would you build my site before I pay anything?
It's easier for you to decide when you can look at the actual site on your own phone. If you don't want it, we take the preview down and you won't hear from us again.
How do you help me get more Google reviews?
Most happy customers never leave a review because nobody asks and the link is hard to find. Every plan comes with a short link and a QR code that open your Google review box directly. On the Site + Reviews plan, you text us the customer's number when a job is done and they get a text from your business with that link, plus one reminder. We ask every customer the same way and we never offer anything in exchange for a review, because Google removes reviews gathered any other way.
Who owns my domain name?
You do. If you already have a domain, we connect it and you keep control of it. If you need one, we help you register it in your own name, and it stays yours if you leave.
What happens if I cancel?
Email us and your plan runs to the end of the month you've paid for. The site comes down after that. Your domain, your photos, your logo and your words remain yours. The details are in our terms of service.
How do I make changes to my site?
Text or email us what you want changed: new hours, a new service, a new photo. We make the update for you, and it's included in your monthly price.
How do I pay?
By credit or debit card, once a month. Payments are handled by Stripe, so your card details never touch our servers.
Do you use my customers' reviews without asking?
We quote reviews that are already public on your Google Business Profile, word for word, with the reviewer's name as shown there. We never write or edit a review. If you'd like one left off, tell us and we'll remove it.
05 / Get a preview
Tell us your business name and town.
That's all we need to get started. We'll build your preview and text you the link. It's free, and you're under no obligation to buy.
Already a customer? Write to [email protected] and we reply within one business day.